Retail – The Earth Home Architecture

ZAIILUX – LIGHTING STUDIO

nadeemdamique — Thu, 27 Feb 2020 16:19:04 +0000

The site for the lighting store was an existing building with an organic profile located near the Ghitorni metro station. The creators of Zaiilux, a lighting design start-up, believed in a brick and mortar experience centre for their clients in a world of online shopping. When the products are part of the experience; their perceptible value increases phenomenally in the eyes of the customer. Since the business was in its early stages, they required an inexpensive solution for the same.

The design was conceptualized around creating a fluid space with a large open floor plan. The curved profile of the interior spaces evolved out of the existing outer profile of the building. This was achieved using basic building materials like Plaster of Paris and exposed bricks which would fit the budget of the clients. A glass cabin following the same profile was placed on one side to maintain transparency in the larger space.

IKAIRA HOMES

nadeemdamique — Thu, 27 Feb 2020 15:36:28 +0000

Located on two floors of an existing building near Ghitorni metro station, the design of this furniture store posed a challenge in terms of the organic profile of the building. The scope involved using existing building elements as well as proposing new construction.

Inspired by a royal baroque aesthetic, the store owner believes in handcrafting each piece of furniture to suit their clients’ sensibilities. The design is aimed at creating spatial experiences centered around furniture settings. There is a recurring usage of mirrors across the store which are covered in film printed with graphics complementing the aesthetic of the furniture design. This creates an illusion of depth and provides visual relief to balance out the space constraints. An existing set of stairs in the basement have been turned into a mirror cladded stepped display while a new internal staircase has been constructed for optimum usage of space and better planning.

ELVY, MG ROAD

nadeemdamique — Thu, 27 Feb 2020 15:30:53 +0000

Elvy Lifestyle, a home accessories and home décor brand that already had a presence in North India with multiple stores in Punjab and Delhi, wanted to rebrand and launch a flagship store in New Delhi.

Designing the environment around the products, their colours, textures and patterns, a clear design strategy that emerged was to keep the colours neutral and monochromatic, thus giving rise to the grey and white signature Elvy combination.

The interiors are inspired from the Classical Victorian era which reflects in the store’s bookcases, wall-papers, photo frames, doorways and cornices. Reinterpreting these elements and expressing them in a highly contemporary design language, the space takes on its own distinct characteristic, which is modern yet grounded in the classic, to create a retail store that exudes Home.