The design was conceptualized around creating a fluid space with a large open floor plan. The curved profile of the interior spaces evolved out of the existing outer profile of the building. This was achieved using basic building materials like Plaster of Paris and exposed bricks which would fit the budget of the clients. A glass cabin following the same profile was placed on one side to maintain transparency in the larger space.    

Inspired by a royal baroque aesthetic, the store owner believes in handcrafting each piece of furniture to suit their clients’ sensibilities. The design is aimed at creating spatial experiences centered around furniture settings. There is a recurring usage of mirrors across the store which are covered in film printed with graphics complementing the aesthetic of the furniture design. This creates an illusion of depth and provides visual relief to balance out the space constraints. An existing set of stairs in the basement have been turned into a mirror cladded stepped display while a new internal staircase has been constructed for optimum usage of space and better planning.

Designing the environment around the products, their colours, textures and patterns, a clear design strategy that emerged was to keep the colours neutral and monochromatic, thus giving rise to the grey and white signature Elvy combination.

The interiors are inspired from the Classical Victorian era which reflects in the store’s bookcases, wall-papers, photo frames, doorways and cornices. Reinterpreting these elements and expressing them in a highly contemporary design language, the space takes on its own distinct characteristic, which is modern yet grounded in the classic, to create a retail store that exudes Home.