ELVY, MG ROAD

Elvy Lifestyle, a home accessories and home décor brand that already had a presence in North India with multiple stores in Punjab and Delhi, wanted to rebrand and launch a flagship store in New Delhi.

Designing the environment around the products, their colours, textures and patterns, a clear design strategy that emerged was to keep the colours neutral and monochromatic, thus giving rise to the grey and white signature Elvy combination.

The interiors are inspired from the Classical Victorian era which reflects in the store’s bookcases, wall-papers, photo frames, doorways and cornices. Reinterpreting these elements and expressing them in a highly contemporary design language, the space takes on its own distinct characteristic, which is modern yet grounded in the classic, to create a retail store that exudes Home.